Blackberry App World 2.0 Now Official

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Blackberry App World 2.0 is finally leaving its Beta phase and is now officially available as a fully fledged service to use. App World 2.0 brings in some goodies to both customers and developers and we shall discuss them throughout this post.

1. The cost of per application has been decreased to allow developers to develop cheap applications. This can help both customers and developers as some applications with only few functions require less effort and hence, less developing cost. Previously the minimum allowed cost was $2.99 for paid apps.
2. Now developers can easily release their apps for a lower price point, i.e. $0.99 and $1.99.
3. However, there is a change in revenue split. RIM has now lowered the 80/20 revenue split to 70/30.

This is done to support the advertising cost that is maintained by RIM. It can seriously disappoint those developers who create high-value apps for Blackberry.

1. As for customers, the payment options are now flexible than before. But I don’t think that you need to hear that as you were already using Blackberry App World 2.0 Beta yourself, weren’t you? Even then, I would like to remind those users who don’t know just yet that App World 2.0 will support payment via credit card and carrier billing.
2. Users can also move their purchased apps from one Blackberry device to a new one with great ease.
3. The interface has become simpler than before and RIM has tried to fix all the bugs in this final release, which were encountered in the Beta release.
4. The app discovery mechanisms have also been tweaked to find great apps within seconds. This would allow us to enjoy the apps rather than wasting our time to find them.
5. According to RIM, the App World 2.0 now has more apps than before to choose from and new apps will be added everyday to increase the choices. But the quality of App World 2.0 shall not be compromised with dozens of apps for the same function.

Blackberry App World 2.0 still needs some improvement and RIM has made sure to take our feedback seriously. Let’s see how far it goes with Apple’s app store.
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